How to get recommended by Microsoft Copilot (UK, 2026)
A practical guide for UK business owners who want Microsoft Copilot to name them when customers ask for a recommendation.
Where Microsoft Copilot gets its answers
Microsoft Copilot (by Microsoft) builds local recommendations from Bing's web index and Bing Places for Business.
The 7 steps that matter most for Microsoft Copilot
- State your trade, services and towns in plain text on your homepage and service pages.
- Add schema.org LocalBusiness (or your specific type) with address, phone, hours, areas served and services.
- Focus on Bing Webmaster Tools, a verified Bing Places listing, IndexNow and allowing Bingbot in robots.txt.
- Use exactly the same business name, address and phone on your site, Google Business Profile, Bing Places, Yell, FreeIndex and other directories.
- Collect genuine reviews on Google and one or two other sites.
- Add an FAQ answering what customers ask (areas, prices, call-outs, booking).
- Test with real questions and re-test after changes.
See how often each assistant names UK small businesses in our 414-business study.
Other assistants
- How to get recommended by ChatGPT
- How to get recommended by Google Gemini
- How to get recommended by Perplexity
- How to get recommended by Claude
- How to get recommended by Microsoft Copilot
- How to get recommended by Google AI Overviews and AI Mode
- How to get recommended by Grok
Prefer it done for you? Get recommended by AI · AI ranking for UK businesses
Frequently asked questions
How do I get my business recommended by Microsoft Copilot?
Microsoft Copilot relies on Bing's web index and Bing Places for Business. Make your services and towns clear in plain text and schema.org, keep name/address/phone identical everywhere, and focus on Bing Webmaster Tools, a verified Bing Places listing, IndexNow and allowing Bingbot in robots.txt. Then test with real customer questions.
Can I pay Microsoft to recommend my business?
No. Some assistants show clearly labelled ads next to answers, but you can't pay Microsoft to be named in Microsoft Copilot's own recommendation. That comes from the signals on this page.
How long until Microsoft Copilot recommends my business?
It varies: days for live-search answers, weeks for re-indexing. Re-test regularly because answers change.
How can I check if Microsoft Copilot recommends me?
Ask it 'Who are the best [trade] in [town]?' in a fresh chat, or run Get AI Picked's free check, which tests ChatGPT, Gemini, Perplexity and Claude at once.
Related UK AI visibility guides
- How to get your business recommended by AI models (UK)
- Why ChatGPT isn't recommending your business (and how to fix it)
- AI search optimisation UK: A practical guide for local businesses
- How to get your business recommended by Perplexity, Gemini and Claude (UK)
- Generative engine optimisation (GEO) for UK small businesses
- How to get your business recommended by ChatGPT (UK)
- AI visibility for small businesses in the UK
- AI search optimisation for tradespeople
- GEO vs SEO explained
- How to get recommended by ChatGPT (UK, 2026)
- How to get recommended by Google Gemini (UK, 2026)
- How to get recommended by Perplexity (UK, 2026)
- How to get recommended by Claude (UK, 2026)
- How to get recommended by Google AI Overviews and AI Mode (UK, 2026)
- How to get recommended by Grok (UK, 2026)
See whether AI models recommend your business today
We help businesses like yours across the UK get recommended by AI assistants like ChatGPT, Gemini, Perplexity and Claude. Run our free live 4-AI visibility check in 30 seconds (no sign-up). Want us to sort everything for you? Our AI Visibility Fix is £295 one-off, with optional £49/month monitoring.