How to get recommended by ChatGPT (UK, 2026)
A practical guide for UK business owners who want ChatGPT to name them when customers ask for a recommendation.
Where ChatGPT gets its answers
ChatGPT (by OpenAI) builds local recommendations from Bing's index (ChatGPT search uses Bing among its sources) and OAI-SearchBot.
The 7 steps that matter most for ChatGPT
- State your trade, services and towns in plain text on your homepage and service pages.
- Add schema.org LocalBusiness (or your specific type) with address, phone, hours, areas served and services.
- Focus on Bing Webmaster Tools, Bing Places, IndexNow and allowing OAI-SearchBot in robots.txt.
- Use exactly the same business name, address and phone on your site, Google Business Profile, Bing Places, Yell, FreeIndex and other directories.
- Collect genuine reviews on Google and one or two other sites.
- Add an FAQ answering what customers ask (areas, prices, call-outs, booking).
- Test with real questions and re-test after changes.
In our 414-business UK study, ChatGPT named only about 5% of independent businesses.
Other assistants
- How to get recommended by ChatGPT
- How to get recommended by Google Gemini
- How to get recommended by Perplexity
- How to get recommended by Claude
Prefer it done for you? Get recommended by AI · AI ranking for UK businesses
Frequently asked questions
How do I get my business recommended by ChatGPT?
ChatGPT relies on Bing's index (ChatGPT search uses Bing among its sources) and OAI-SearchBot. Make your services and towns clear in plain text and schema.org, keep name/address/phone identical everywhere, and focus on Bing Webmaster Tools, Bing Places, IndexNow and allowing OAI-SearchBot in robots.txt. Then test with real customer questions.
Can I pay OpenAI to recommend my business?
No. ChatGPT has no paid placement in its recommendations.
How long until ChatGPT recommends my business?
It varies: days for live-search answers, weeks for re-indexing. Re-test regularly because answers change.
How can I check if ChatGPT recommends me?
Ask it 'Who are the best [trade] in [town]?' in a fresh chat, or run Get AI Picked's free check, which tests ChatGPT, Gemini, Perplexity and Claude at once.
Related UK AI visibility guides
- How to get your business recommended by AI models (UK)
- Why ChatGPT isn't recommending your business (and how to fix it)
- AI search optimisation UK: A practical guide for local businesses
- How to get your business recommended by Perplexity, Gemini and Claude (UK)
- Generative engine optimisation (GEO) for UK small businesses
- How to get your business recommended by ChatGPT (UK)
- AI visibility for small businesses in the UK
- AI search optimisation for tradespeople
- GEO vs SEO explained
- How to get recommended by Google Gemini (UK, 2026)
- How to get recommended by Perplexity (UK, 2026)
- How to get recommended by Claude (UK, 2026)
See whether AI models recommend your business today
We help businesses like yours across the UK get recommended by AI assistants like ChatGPT, Gemini, Perplexity and Claude. Run our free live 4-AI visibility check in 30 seconds (no sign-up). Want us to sort everything for you? Our AI Visibility Fix is £295 one-off, with optional £49/month monitoring.