How to Get Your Business Recommended by Perplexity, Gemini and Claude (UK)
ChatGPT isn't the only AI assistant your customers use. Millions of UK buyers now ask Perplexity, Google Gemini and Anthropic Claude for local recommendations. Here is how each model sources its answers and how to show up across all of them.
Why multi-AI visibility matters more than checking just one tool
When we test UK local businesses across four major AI models at Get AI Picked, we regularly see a business score 75/100 on Gemini (because it has a decent Google Business Profile) while scoring 0/100 on ChatGPT, Perplexity and Claude (because its website has no structured data, weak Bing indexing and inconsistent UK directory citations). Each AI assistant pulls from a different blend of search indexes, maps databases and web crawlers.
You can test all four models simultaneously for free on our live 4-AI check or via our free AI visibility audit page.
How each AI assistant finds and verifies UK businesses
| AI Assistant | Primary Data Sources in the UK | What Makes It Pick Your Business |
|---|---|---|
| Google Gemini & AI Overviews | Google Search index, Google Business Profile, Google Maps reviews, website schema.org | Complete Google Business Profile, matching website LocalBusiness schema, strong Google review count & recency |
| Perplexity | Live web search index, UK directories (FreeIndex, Yell, Trustpilot, Checkatrade), structured FAQ & comparison tables | Fast, crawlable HTML pages with factual answers, clear pricing, cited third-party directory and review listings |
| Anthropic Claude | Brave Search / live web retrieval, authoritative UK directories, clear plain-text entity & credential pages | Unambiguous plain-English descriptions of services, towns and accreditations, consistent NAP across trusted sites |
| ChatGPT (OpenAI) | Bing search index, OAI-SearchBot crawl, UK business directories, review platforms & schema markup | Bing Webmaster Tools indexing, Bing Places listing, JSON-LD schema, clear service/town headings and reviews |
How to get recommended by Google Gemini
Google Gemini is tightly integrated with Google's Knowledge Graph and Google Maps. To maximise your visibility in Gemini and Google AI Overviews:
- Complete every field of your Google Business Profile: exact primary category, secondary categories, full list of services with descriptions, accurate opening hours and real photos.
- Match your website's
LocalBusinessJSON-LD schema to the exact name, address and phone number shown on your Google Business Profile. - Build a steady stream of genuine Google reviews and reply to each one promptly.
How to get recommended by Perplexity
Perplexity is an answer engine that cites its sources inline with numbered footnotes. When a UK user asks Perplexity for "best independent mortgage broker in Manchester", Perplexity looks for pages and directories it can cite directly:
- Make sure your
robots.txtallowsPerplexityBotand standard search crawlers. - Include clear facts on your website: exact services, fee structure or starting prices, accreditations (for example FCA, Gas Safe, NICEIC, SRA) and towns covered.
- Maintain active, verified profiles on reputable UK directories such as FreeIndex, Trustpilot, Yell and Brownbook, as Perplexity frequently cites round-ups and directory pages alongside your own site.
How to get recommended by Anthropic Claude
Claude places heavy emphasis on factual consistency, safety and verifiable credentials. When Claude searches the web to answer a local UK query, it favours businesses whose website copy is straightforward, transparent and corroborated by independent listings:
- Avoid hype or vague superlatives ("#1 best in the universe"); instead state concrete facts ("Family-run electrical contractors in Bristol, NICEIC Approved Contractor, established 2014").
- Publish a thorough FAQ page with
FAQPageJSON-LD schema answering practical customer questions. - Provide an
/llms.txtfile at the root of your website summarising your business, services, pricing and contact details.
Check all four AI models in 30 seconds
Don't guess which AI assistants know your business. Run our free live 4-AI visibility check (or start at our free audit page) to see your score on ChatGPT, Gemini, Perplexity and Claude, or book our £295 one-off AI Visibility Fix so we can optimise your site and listings for every major model.
Frequently asked questions
Why does Google Gemini recommend my business when Perplexity and ChatGPT do not?
Gemini relies heavily on your Google Business Profile and Google Maps, whereas ChatGPT and Perplexity rely much more on Bing indexing, website JSON-LD schema, and third-party UK directories like FreeIndex, Trustpilot and Yell.
How do I get my UK business cited by Perplexity?
Allow PerplexityBot in robots.txt, publish clear service and FAQ pages with factual UK pricing and credentials, add LocalBusiness and FAQPage JSON-LD schema, and keep verified listings on reputable UK directories.
Can I test Perplexity, Gemini, Claude and ChatGPT at the same time?
Yes. Our free tool at getaipicked.co.uk/check queries ChatGPT, Gemini, Perplexity and Claude live with real customer questions in your trade and UK town.
Related UK AI visibility guides
- How to get your business recommended by AI models (UK)
- Why ChatGPT isn't recommending your business (and how to fix it)
- AI search optimisation UK: A practical guide for local businesses
- Generative engine optimisation (GEO) for UK small businesses
- How to get your business recommended by ChatGPT (UK)
- AI visibility for small businesses in the UK
- AI search optimisation for tradespeople
- GEO vs SEO explained
See whether AI models recommend your business today
We help businesses like yours across the UK get recommended by AI assistants like ChatGPT, Gemini, Perplexity and Claude. Run our free live 4-AI visibility check in 30 seconds (no sign-up). Want us to sort everything for you? Our AI Visibility Fix is £295 one-off, with optional £49/month monitoring.